Analysis & customers interviews
After analyzing competitor strategies and market positioning, we conducted targeted user research on Support Topic titles for Content Cues users. We then evaluated ways to accelerate the multilingual version's time-to-market, selecting key identifiers to emphasize in the initial design.User interviews revealed a critical insight: admins weren't using CC as intended. Rather than using it to identify content gaps, they primarily used it for reporting—tracking language trends and user sentiment. In response, we pivoted our approach, collaborating with the product manager to prioritize end-user search enhancements that delivered immediate value. This strategic shift proved successful and became a valuable approach I applied to subsequent projects.